F This Let's Ride Socks

The Story

"Fuck this let's ride" was what Ostroy said originally when asked to describe their mission statement on a business plan. So they did, in fact, go for a ride instead, but when  they got back to work they realized that "Fuck this let's ride" was better than any BS business plan they could actually write. 

A lightweight premium cycling sock made in America. Perfect under your dockers all day at work where you can knowingly flash them to coworkers. Then slip into a phone booth and change into your kit and cleats to get your real work in on the bike.