Collection: Hoohah

At Cassiopeia, we love brands that don't take themselves too seriously while still delivering serious comfort. We feature Hoohah because they represent the joyful, local side of the outdoor community. Known for their "après-everything" vibe and bold, pun-filled designs, Hoohah creates gear that transitions effortlessly from a sunrise hike to a post-ride coffee at our Boulder boutique. Their mission to make the outdoors more approachable and fun perfectly aligns with our "ladies first" philosophy.

Our curated selection highlights Hoohah’s most cozy and colorful essentials. Whether you’re layering up in the Sunny-Side Mock Neck for a crisp morning ride or relaxing in the matching Sunny-Side Joggers, these pieces are designed with ultra-soft fabrics and a flattering, functional fit. To top off your look, we carry their signature headwear, including the fan-favorite Tits Up Tricker Hat and the Ski-Haw Trucker, both of which have become staples in the local Boulder adventuring scene.

Why We Love Hoohah:

• Unbeatable Comfort: Soft-touch textiles and relaxed silhouettes that make these pieces your go-to for recovery days and casual commutes.

• Bold Personality: Playful graphics and vibrant colors like Pineneedle and Emerald that stand out in a sea of traditional cycling apparel.

• Versatile Layering: Technical enough for a brisk walk or light spin, but cozy enough for a slow Sunday at the café.

• Women-Led Design: A brand built on inclusivity and the idea that the best adventures are the ones where you feel most like yourself.

Based in Boulder, Cassiopeia is your local home for Hoohah. Stop by to feel the fabrics for yourself or shop the collection online to add a bit of "Tits Up" attitude to your outdoor wardrobe. Pair your joggers with our casual lifestyle bags for the ultimate post-ride ensemble.